Saturday, January 9, 2010

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One wonders if a green book store is one that sells only green related books. While the genre certainly has its strong showing, it is probably better to offer some variety in the books that are sold in the book store. It would be better to have the term "green book store" refer to the way that the business is run rather than the type of books that are sold there. What kind of skills do I need?

You should have a deep interest in books. A degree in library services, literature, writing, journalism or dual degrees in any combination of these is advisable. A business degree is also helpful, especially considering the state of the small book store market. Additional skills that would be helpful to have would include people skills, an excellent eye for a bargain and good negotiating skills so that you can get distributors to give your small business good prices. Another consideration would be the ability to convince authors to come to a smaller venue for book signings, readings and other events. What is the target market?

Depending on the exact books that you sell, you will be attracting people tired of the cookie cutter, big market book stores that sell only certain types of books from only certain authors. Selling unique books means that you will have different customers as well as established customers who will come in frequently to see what new items you have uncovered. Small book stores may do well in college towns, especially if there are other interesting items as well. Who is the competition?

The main competition for the smaller book store of every variety are the large, corporate-run franchise book stores and the book section of the big retail stores. While it may be assured that none of these will be green in any way, neither will they carry many green books. They will have the price advantage because of their sheer size. What do I need to get started?

To get started, you need a selection of the books that you want to sell and a building from which to sell them. If you cannot afford the space on your own, you could negotiate with a coffee shop or café and set up in one part of their shop making your store a neighborhood location and community gathering spot as well. Apply for small business loans and grants, including those for green education, making sure that you are ready to answer questions about what you plan to do to help your community reach as many of its green goals as possible.

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